Bragg Gaming fully turnkey solution powers Hard Rock Casino brand in the Netherlands

Bragg Gaming fully turnkey solution powers Hard Rock Casino brand in the Netherlands

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has launched in the Netherlands, delivering its advanced player account management (PAM) software. This is Bragg’s sixth PAM customer in the Netherlands, cementing its position as a leading technology and content provider. Hard Rock Casino NL will have access to Bragg’s full suite of managed services, including customer support, payment processing, fraud prevention and retention marketing.

Additionally, Hard Rock Casino NL has access to the Bragg HUB, featuring over 10,000 casino titles, including exclusive content from in-house studios such as Atomic Slot Lab and Indigo Magic. The platform also features Fuze™ promotional tools for player engagement. Bragg’s partnership with Hard Rock Digital is part of a brand licensing agreement with iCasino.BV, which obtained a license from the Netherlands Gambling Authority in May. The Dutch online gambling market is expected to surpass the $2 billion mark by 2024.


  • Bragg’s sixth PAM customer in the Netherlands confirms its market leadership.

  • Launch of with extensive managed services.

  • Hard Rock Casino NL gains access to over 10,000 casino titles and exclusive content.

  • Includes Fuze™ promotional tools for increased player engagement.

  • Strategic partnership with the potential to leverage an expected market size of USD 2 billion by 2024.

Bragg Gaming Group’s recent agreement with Hard Rock Casino NL emphasises their strategic ambition to consolidate their leadership in the Dutch market. Signing the sixth PAM customer in this region underlines their commitment to achieve a strong market position. Given the expected value of the Dutch online gambling market of 2 billion dollars By 2024, this deal will have significant long-term financial implications.

From an investor perspective, this partnership could drive revenue growth through greater market penetration and customer diversification. Bragg’s comprehensive solutions, from payment processing to fraud prevention, could potentially reduce operational risk while improving customer satisfaction and retention. Additionally, content aggregation and proprietary game offerings through the Bragg HUB could create new revenue streams. However, investors should also consider the competitive nature of the market, which could put pressure on margins and necessitate continued innovation.

In the short term, the financial impact may be minimal, but in the long term the prospects appear promising, especially if the company can effectively deploy its technology and content skills.

The entry of Hard Rock Casino NL into the Dutch market via Bragg’s platform, which represents a significant expansion of the iGaming landscape. This partnership could serve as a benchmark for other global brands eyeing the Dutch market, potentially increasing demand for Bragg’s products and services. The Dutch market, with its strict compliance requirements, suggests that Bragg’s technology and services are robust and trusted within the regulatory environment. This could enhance their reputation, attract more high-profile clients and strengthen their market position.

Furthermore, Bragg’s focus on localized content and responsible gambling solutions is well aligned with the regulatory focus in the Netherlands. This alignment can facilitate smoother operations and reduce compliance-related risks. However, the success of this endeavor will depend on Bragg’s ability to maintain high compliance standards and adapt quickly to any regulatory changes.

Overall, this partnership is a positive indicator of Bragg’s strategic growth in a lucrative market, enhancing their potential for continued market leadership.

Supplier signs agreement with sixth PAM customer as part of strategic objective to become the leading technology and content provider for the Dutch market

SLIEMA, Malta–(BUSINESS WIRE)– Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“To boast” or the “Company”) has launched on the Dutch market, supplying the brand with its advanced player account management (PAM) software.

The agreement marks Bragg’s 6th PAM customer in The Netherlandswhich strengthens Bragg’s status as a leading technology and content provider in the Dutch market.

Hard Rock Casino NL also benefits from Bragg’s full suite of managed services, including 24/7 customer service, payment processing and technology, fraud prevention services, retention marketing and access to our responsible gambling solutions.

In addition to the provision of PAM technology, the agreement also enables content aggregation, with Hard Rock Casino NL gaining access to the Bragg HUB, which brings together more than 10,000 casino titles, including exclusive games built on the Bragg Remote Gaming Server (RGS) and games from other leading iGaming providers.

Bragg will also deliver exclusive content from its own game development studios, including Atomic Slot Lab and Indigo Magic.

All online casino games delivered through the Company’s Bragg HUB content delivery platform come standard with the Company’s Fuze™ promotional tools, which offer player engagement features in games such as free spins, tournaments and treasure hunts.

Hard Rock Digital is active in The Netherlands as part of a partnership (brand license agreement) with iCasino.BV, whereby the latter was granted a license by the Netherlands Gaming Authority (KSA) in May to operate online gambling.

Matevž Mazij, Chief Executive Officer at Bragg commentary: “We are delighted to support as it launches into the Dutch market under the Hard Rock Casino brand. Hard Rock Digital is an internationally recognisable brand with a fantastic global presence and I can’t wait to see how Dutch players embrace the brand as it launches with”

Paul Strikers, Chief Executive Officer at iCasino added: “When entering a highly competitive market like The NetherlandsWith its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions delivers that. Dutch players will benefit from access to the latest titles and the best offers, bringing the best of Hard Rock Casino style to our igaming offering.”

The Dutch online gambling market is expected to be worth more than 20,000 euros. 2 billion dollars in 2024 according to H2 Gambling Capital.

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider that serves online and land-based gaming operators with its own and exclusive content and cutting-edge technology. Bragg Studios delivers high-quality, passionately crafted casino game titles using the latest data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. The company’s proprietary content portfolio is complemented by a cross-section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers. Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and is supported at every point by expert in-house management, operations and marketing services. Content delivered via the Bragg Hub, either exclusively or from within the Bragg aggregated game portfolio, is managed from a single back office supported by powerful data analytics tools and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the US, Canada, United Kingdom, Italy, The Netherlands, Germany, Sweden, Spain, Malta And Colombia.

Join Bragg Gaming Group on Social Media





For media inquiries or interview requests, please contact:

Robert Simmons, Chief Communications Officer, Bragg Gaming Group

[email protected]


James Carbonara

Hayden IR


[email protected]

Source: Bragg Gaming Group Inc.


What partnership has Bragg Gaming Group (BRAG) recently formed in the Netherlands?

Bragg Gaming Group has partnered with Hard Rock Digital, launching and offering comprehensive managed services.

How does Hard Rock Casino NL benefit from Bragg’s technology?

Hard Rock Casino NL will have access to Bragg’s advanced player account management software, over 10,000 casino titles, exclusive content and Fuze™ promotional tools.

What services does Bragg provide to Hard Rock Casino NL?

Bragg offers 24/7 customer service, payment processing, fraud prevention, retention marketing and responsible gambling solutions.

What is the expected value of the Dutch online gambling market in 2024?

The Dutch online gambling market is expected to be worth over $2 billion by 2024.